So if I start drinking this swill, instead of fancy lattes, I’ll be able to afford everything, right?
I can’t wait til Maxwell Cardboard Box comes out. -At least it’s not a mouthful to say.
I don’t get the advertising idea behind this? Is it supposed to be implying that people in smaller living situations drink less coffee? Is it smaller containers because apartments supposedly lack as much storage as houses?
Beyond just being a stupid idea from a company perspective, it’s also a stupid idea from a marketing perspective because your marketing campaign is ostensibly supposed to make sense. There’s no correlation between coffee and size of a person’s living quarters, and so it seems that the joke is entirely based on “apartment is like house”. Which a fifth grader could have come up with…
I hate this timeline.
To celebrate the limited-time rebrand, the company is offering consumers a 12-month “lease” of Maxwell Apartment coffee, which is designed save coffee lovers across the United States money. For less than US$40, consumers can stock their pantry with a full year of coffee to save coffee enthusiasts more than US$1000 annually.
Sucks to not have room for it in their apartments
Lmfao “opting to rent” as if we have a choice
To be rebranded again to Maxwell Tent in a couple of years
Then, a few years after that, to cardboard box.
Okay but the Maxwell House was a hotel…
