- cross-posted to:
- gaming@beehaw.org
- technology@lemmy.ml
- cross-posted to:
- gaming@beehaw.org
- technology@lemmy.ml
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336 people
30% grabbed from every game
8.56 billion in revenue
The service they privide to devs and customers is worth it, but valve doesn’t even really take 30% anyway. Watch pirate software’s video on it.
I love Steam and I love Gabe, but the system we have that let Steam extract so much money out of the gaming industry is broken.
And that’s true for software or online services in general, and I’m saying that as someone who benefit from that system as a software engineer.
Then why are publishers and customers so loyal then? There has been attempt after attempt to create a competitor but they all fall short. Steam offers so so so much in comparison to the competition it’s not even funny. The 30% is justified.
Because everyone believes that the competition will be worse in 5 years, but Steam, on the other hand, will be better.
I’d argue that Valve does more than just take 30% as a middle man. Between Steam Input, Proton, the beta built in recording system, the Forums for every game, community system and the marketplace, having your game on Steam is a massive value generator for the consumer and by extension developers.
30% might not be what the industry standard should be, but Valve isn’t just providing a standard digital distribution service.
its good that they are doing good things for the industry.
its bad that only they can/will.
It is broken in the sense that it’s absolutely insane that they can take 30% and nobody can build a competing product that only takes 20%.
It is not broken in the sense that they keep doing what they are doing and developers and customers consistently choose their offer.
It’s not a monopoly because they exploit their position.
It’s a monopoly because nobody else is trying hard enough.
It’s a monopoly because gamers go where games are, and developers go where customers are.
For the same reason Apple App Store / Play Store is a duopoly.
What do you suggest, when the alternatives like epic or Ubisoft are exponentially worse?
Steam is the best, and we’re lucky that Steam is the one that won rather than another. Which could definitely have happened because once one of them is in place it’s extremely hard to change.
So the situation is good for gamers, but from an economic point of view it’s bad.
Damn, working for Valve pays very well.
What a great company!
Because they don’t pay any of their actual workforce: the game devs they steal 30% from for every game sold.
You mean the game devs they provide CDN at no additional costs, networking features a dev environment that is far more comfortable than any competitor and various additional revenue streams (such as trading cards and items)?
It’s still stealing if the profit is this extremely high. Of course a successful business includes providing a useful product. But if you make so much more money per employee than any other company, that means the amount you’re charging is disproportional. They could change Steam fees to 5% and still be extremely profitable. They choose not to because of greed.
This is not me condemning them by the way, I think their greed and what they do with the money available to them is still mostly better than what other people do, but it’s still greed.
I define all excessive profit as stealing. In an ideal world everyone would be earning roughly the same. (Or no earning being necessary at all, but I don’t want to go into every detail)
How much is the profit? 30% is revenue not profit.
Why is money per employee a useful metric? One would expect most costs of a store like steam to be in hardware and network not in labor.
Exactly. The question is how much is really necessary to operate that service. We as a species really need to stop thinking about constant growth and more and more wealth, and that includes growth and wealth that is “reasonable” compared to other extremely greedy people. Right now it looks like Steam is growing to infinity and making more and more money. They’re the same like everyone else trying to make more and more money. Of course they’re more ethical and they return value for that money, but they’re still part of the same system of infinite growth that is not sustainable.
This infinite growth is happening because they extract more value than they require. If they extracted as much value as they require to sustain their business, they wouldn’t grow. But of course constant growth is what everyone expects and thus no one sees a problem with it.
I see it as stealing.
It isn’t 30% profit. It’s a 30% charge. Servers, broadband connections, etc… are expensive. Those numbers may be pulled out of someone’s ass, so I don’t know their veracity, but 30% might not be too much.
This is a thread about how Valve makes over 8 billion dollars despite basically all their revenue coming from an in-game store that sells other people’s content. Of course its too much.
Do they bank 8 billion dollars or does 8 billion dollars make its way from our hands to theirs. There is a difference. How much of that 8 billion goes to managing infrastructure?
In fact:
Source: https://www.statista.com/statistics/547025/steam-game-sales-revenue/
To be clear, I agree that the way our model works is broken. Wall street and infinite profit gains can only work so long until the system collapses, and Steam is a part of this. Some of the statements made here are just not factual and I feel the need to be pedantic, because I don’t believe that spreading misinformation will help anything. Attack CEO pay disparity or something useful and true.
Edit: I woke up and answered you without fully reading your post. Apologies, I didn’t answer you point, because I was on a soap box. The point still stands that the revenue they make could very well be going to infrastructure costs, necessitating a charge for using their store that is on everyone’s computer. If all you have is potato servers then what quality will the store front be?
I stand my last paragraph in the above, especially the last sentence.
“steal” lol.
As if people are forced to publish there.
They can even list there and sell Steam keys on their website and not pay any of that to Valve, with the only stipulation that Steam keys cannot be sold for less than on Steam itself.
So basically:
- You don’t need to publish there
- But if you do, you can still publish elsewhere
- And you can sell Steam keys directly with no cut to Valve
You only pay the 30% cut for sales made through Steam.
That’s incredibly reasonable.
There aren’t many option and all of them except one are predatory. Regulation that would limit the amount taken would be a real boon to the industry. Steam, Epic, Sony, Microsoft and Nintendo are all guilty of this. The government should step in but they don’t because of lobbying and donations.
No one defends Microsoft when it comes to this. Gaben gets a free pass because he pretends to be a cool guy when he’s just another billionaire essentially robbing his workforce and customers.
Steam is the only store putting the customer first. The refund policy is top notch. Heck just making proton, giving gamers the choice of os, is the best thing for gamers since computers was invented!
Putting the customer first? Call me when I can transfer my license to anyone else I want without valve having to okay it like I can a physical copy then we are talking about putting the customer first.
That they are miles better then the competition, does not mean there are no room for improvements.
Microsoft’s refund policy is top notch too and I see proton as leveraging open source to avoid dev costs.
More importantly, everything steam does could be done with 5% instead of 30% and Gaben would still be filthy rich.
Steam is as greedy as the other platforms and it’s us, the consumers, and the indie scene that suffer for it. Are you okay with your favorite indie studio closing and your favorite game not getting a sequel because Gaben wants 8000 million a year instead of 1000 million a year?
There is most likely collusion and soft monopolies, these platforms are clearly not competing in good faith.
Dude, unless you’ve ever tried publishing your own game you should stop parroting stuff you hear online. I’ve released a (borderline shovelware) game I made for educational purposes, and steam is god damned amazing and has such good support for a novice like myself. On the complete opposite of what you’re claiming, the gamers and indie companies stand to gain the most from a service like steam.
It’s not surprising that it’s more or less only people from huge companies like blizzard and Ubisoft who complain and try to gaslight Valve. If I were to release a game again I’d rather publish it on steam if they took 60% of the cut than anywhere else. (Unless you want to pay me a godly amount of money for exclusivity Epic Games, then hmu lol)
Hold up, how is proton leveraging open source to avoid dev costs? Are you referring to steam using and contributing to existing projects instead of reinventing the wheel? Or to game developers that use it as a reason for not making native Linux versions, which wouldn’t be Valve’s workforce in the first place?
I can see how the things Valve does contribute to their business model - steam input giving their controller compatibility with games, proton letting them launch a Linux-based handheld, and the new recording feature probably there for the steam deck… But the thing is, Valve is still providing all those things to customers for no extra charge, and they keep adding new stuff.
This thread contains a lot of great bangers. But let’s play devil’s advocate for just a minute.
Let me know when you build a global distribution platform with 5-9 uptime, credit card processing, full compliance with all of the various laws in all the countries you serve and also provide a cdn for my game for free.
I’ll be waiting. You better pull through on this, you owe the community your labor
Taking a different and hopefully more productive stance than the other guy, I just want to explore people’s thoughts.
People already have built these alternatives. Itch.io, EGS, Humble Store, Microsoft Store, GOG. These platforms exist, but they struggle to achieve the full market dominance that Steam has as the “default” platform, meaning Devs are borderline forced to accept the 30% cut if they have any hope of making sales.
As shown by Steam’s huge profits, they certainly take a higher cut than they have to, and they can definitely stomach a smaller cut
I’ve made a comment before in the past when dealing with game publishing. All of the things Steam provides, including worldwide distribution to a lot of regions EGS, MS store, etc don’t sell in because of a variety of laws, Steam just does better.
You pay less because you get less. I’m selling a product. The last thing I’m going to cheap out in is sales. I’m not going to see great sales from the EGS because A)Nobody uses it and B) the shopping experience is terrible. I don’t have access to the same makers and (hearsay) the actual process of getting your game distributed is a pain. I wouldn’t know, I don’t sell on EGS.
Further, we were having a conversation about a problem that doesn’t exist. You’re more than welcome to use Steam and other storefronts.
Hell, you can handle all of the sales yourself AND put it on steam. Most people will buy it on steam simply because that’s where all of the customers are.
Asking Steam to lower their prices because that’s where you’d make the most money is a mind bender.
It’s like trying to sell your hand made Combs. The gas station on the corner is happy to take only 20% of the profit. They’re all over the place and accessible. But you really want to sell it at the boutique shops because they have more comb-seeking customers. But then when they ask for 30% of sales, you balk and tell them that’s too high and they should lower their cut to that of the gas station.
You pay less because you get less. I’m selling a product. The last thing I’m going to cheap out in is sales. I’m not going to see great sales from the EGS because A)Nobody uses it
That’s exactly it, Devs have to accept Steam’s cut because it’s essentially the only place you can sell things. It makes logical sense, but do you not see why this is a disadvantageous position for the Devs to be put in?
It’s like trying to sell your hand made Combs. The gas station on the corner is happy to take only 20% of the profit. They’re all over the place and accessible. But you really want to sell it at the boutique shops because they have more comb-seeking customers.
This would be a fine analogy, if there weren’t a single digit amount of storefronts. Steam and EGS are more equivalent to supermarkets. Sure the odd person is going to go to speciality stores on occasion, but the vast majority of sales are done through supermarkets. Steam is a supermarket competing against speciality stores. The only other real supermarket in town is EGS and as you’ve discussed, it’s such a dumpster fire no one shops there.
I’m not disagreeing that Steam deserves its position, it does for sure. But we live in a world where it has no meaningful competition, and one of the ways it exercises its position is by maintaining their 30% cut. A cut which was established by stores that had to manage the logistics for real physical copies of the games.
My point is that there isn’t a reason that Steam has such a high cut, other than it wants more money, and has the market saturation to command more money
Me: “Rent seeking is an illegitimate practice, landlords steal money from laborers by extorting them for a necessary good!”
You: “Oh yeah? Why don’t you just buy your own land and build your own apartment building?”
You’re a dumbass.
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What point? That you’re a corporate bootlicker?
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You’re the type of person who would call universal healthcare “socialism”, and it really shows.
I prefer not to buy games on steam, and when a game is available from another channel (for example Factorio is available on the devs’ website) I will buy it there. And yet, most games are only on steam, so the devs really don’t seem to care about trying to avoid that 30% cut when they can.
Tell me you know nothing about the gaming industry without telling me lol
Gabe is the smartest guy in business. Guy is rolling in cash, only for himself and those he choose to share it with.
Idk what they teach you in business school, but it’s probably wrong.
i took one year of business school, and they teach you to offshore outsource as much as possible and to prioritize your shareholders at all costs. so, nothing surprising.
Ah, good old American business
It’s just the Jack Welch playbook over and over. Even though people finally started to realize Jack was a fucking idiot and ruined GE.
He got rich. But fucked one of the most well known and respected companies in the world doing it.
