I’m kind of conflicted about this. On one hand it’s dangerous that the public’s access to information is so tightly coupled to a single organizations decisions, and I can see the danger in Google making a change like this.
On the other hand, clickbait and SEO gaming has gone on so long that using a site like Google has become significantly less useful to actually finding information, and if a site like Kotakus traffic is down by 60% as a result—is that due to Google being dangerous, or Kotaku having a pile of garbage content meant to game the system and bring in traffic?
For what it’s worth I’m using Kotaku as an example because the article used Kotaku as an example—I have no actual opinion or evidence around the actual content on that particular site.
It’s an example of why monopolies are harmful. They create distorted economies that don’t serve consumers. Like ecosystems overcome by a monoculture, monopolies are inherently less resilient, less functional and prone to sudden disruption.
How exactly would it be any different without Google / SEO. Parsing of website content to determine topics would be a shit show historically, or ridiculously computation heavy now that LLMs could conceivably do a decent job at classifying content. So Google created a way for sites to tag the kind of content they have. Pretty much any search engine would need the same kind of mechanism.
And content providers are always going to be incentivized to be the top search result, which means targeting search algorithms. That’s just the nature of the beast.
If there were multiple SEO implementations, that just means more work to target multiple algorithms. And the content owners with more resources, hundreds of developers, would ultimately win because they can target every algorithm.
I really don’t see how Google as a “monopoly” changes these basic fundamentals.
If there were multiple sources of traffic, the pressure to optimize to one source would be lower, and the disruption caused by algorithm changes would be muted. Which would mean more interesting content less driven by a narrow set of metrics
Except nothing else actually does meaningfully better than Google, even with Google being the only thing sites care about optimizing for.
It’s incredibly difficult to do a useful search if sites are hostile and doing everything possible to muddy the results.
That’s the rationale Google uses. “We’re the best, that’s why users pick us.” They built a moat of investment in search and the browser that other companies can’t compete with. But as a consumer, I am not willing to accept that argument. Ma Bell claimed the same thing. We’re a lot better off economically in a world where Ma Bell was broken up, and Microsoft was forced to stop their anticompetitive activities. Google will be better off as separate companies, worth more than the sum of its parts
None of this is relevant to the fact that your claim isn’t even the weakest of weak evidence for your position. It is literally completely unconnected. SEO is a problem because searching through adversarial data inputs is not a problem anyone has shown any capacity to solve.
And Google’s search engine is a singular product. There is nothing to break it off from. Its position is exclusively the product of the fact that there is no other option that’s remotely functional. Search is hard and no one else even has developed even a mildly interesting alternative.
On the other hand, clickbait and SEO gaming has gone on so long that using a site like Google has become significantly less useful
That’s the same old game of “whack-a-mole” that every search engine since the beginning of the internet has had to play.
Search engines try to provide useful results to keep users trusting them enough to keep coming back, and advertisers keep trying to use SEO to manipulate themselves to the top of the search results
When a handful of monopolies decide that no factchecking will be seen by anybody, anymore,
and only profitable-to-their-dictatorship disinformation will be seen,
then humanity will not have any means of countering that:
it will be too late.
We are “the frog dropped into the slowly-heating pot of water”.
People pretend that monopoly is “maybe” harmful, economically, but it is an existential-threat to countries, and with globalization, now to civil-rights as a valid-category.
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Google search has enshittified far faster than I ever thought possible. It used to work like magic. Too bad capitalism dictates that usefulness has a ceiling.
I’ve switched to Kagi recently and honestly it’s better than Google ever was. You can assign weights to sites to see more or less of them in your results, it automatically cuts the listicle crap out, it has various built in filters for specific things like forums or scientific studies.
Downside: it’s $10/mo. But I’m at the “I’d rather pay with money than data” stage of my life. Especially if it actually makes the experience fucking usable again.
Another happy Kagi user here, it’s great.
I’m at that point as well I think. Thank you for the suggestion!
There was something bad with Kagi.
TL;DR; “AI bad, they made some t-shirts, and the owner says some stupid crap sometimes.” 🙄
As long as the results remain the best and they don’t screw me over, I’m happy to keep paying for them.
But lets be honest, even Duck Duck Go is better than Google these days. It’s fine if folks don’t want to pay for search, but you’ll have a better experience avoiding Google, either way.
But lets be honest, even Duck Duck Go is better than Google these days.
I hate to say it, because I love their privacy policy, but it we’re being honest, it’s not. DDG mostly uses Bing, and I struggle to find what I’m after on that engine. I have better results with Brave search, who now run their own index (but their tech bro CEO leaves me nervous at every turn)
I’m gonna keep it real with you, I’ll take “weirdo CEO and optional AI tools” over “corporate entity so powerful that society has literally warped around it, whose primary business model is psychological manipulation” any day of the week. The other search engines are so poor at what they do that they’re not viable options.
The world is a much worse place with bad search. We need a search system that is treated like a utility and paid based on success not ad views.
This sort of thing is why Google’s monopoly on the internet is so dangerous.
Because they down ranked sites blatantly shoveling shit for the sole purpose of gaming their algorithm?
sites blatantly shoveling shit for the sole purpose of gaming their algorithm
That’s the definition of SEO right there.
Who wrote this? I’m supposed to be upset that a bunch of big websites are lower on Google results? Why should anyone besides their shareholders care?
Edit: Oh, he co-founded the website hosting this article. So he does indeed have a vested personal interest.
It’s not as if Google’s results have improved in that time span. They are significantly worse now.
Good. Websites are spammy garbage now. I can’t fucking believe how shitty the experience is when I’m not using a browser with uBlock origin.
If this is a way to punish that, punish away.
I don’t see pinterest on this list.
Pornhub, xtube, I know these names better than Google knows my own grandmother’s. Youporn, xxn, redtube, panty jobs, homegrown Simpsons stuff…
Edit: This isn’t my fault it’s the source articles for using that image.
That’s one of the most trash articles I’ve ever read.
Does anyone know the best lemmy community to ask about SEO and web/finance tech in relation to a small business? I have a small business that is doing very well, but SEO and word of mouth is a direct contributor to its success, and I think I’m getting screwed over in cost by the company I’ve been paying to run my site building, hosting and, SEO.
You can dm me if you want. I ran an agency that did SEO for a several years before I sold it in 2021. I’m can’t provide you with much in the ways of strategy anymore but I can give you an idea if your current provider is doing reputable work or not
you can also DM me. Lead gen manager for a $5MM software company, 11 years experience digital marketing.
Considering the general types that actually use lemmy, you’re on the wrong platform for that kind of community. No offense
I would assume that the amount of people working in the IT-sector far outweighs any other job occupation.
But google is NOT a monopoly. Right?
What the heck is Dexerto?
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