There are some confused people in the comments, it’s industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Without seeing what you’ve seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse. With AC shadows, I was suddenly inundated with these videos, on multiple sites, without ever having looked anything up about it, exclusively by streamers that nobody is watching.
Or just excitement at getting “exclusive” early access as a small streamer. If you don’t know there are thousands of others, it’d feel like an opportunity to make it big.
My buddy is a little streamer (gets maybe a few dozen viewers) and he got early access to it as well. Although he doesn’t add any fake hype, he’s just a very good hype man.
There are some confused people in the comments, it’s industry standard to sponsor streams/have brand collaboration/twitch drops. Every company does it, and 2 million dollars is not much at all. their advertising budget is at least 20x that much, probably more.
This is true, but one thing I noticed with AC Shadows is that there were a LOT of no-name streamers posting reels with fake hype over the game. It was a little egregious and came off as more than a little desperate.
Without seeing what you’ve seen, that honestly sounds more like a symptom of the platform, current internet trends, and algorithm gaming than it sounds like a cheesy viral marketing campaign
Generally speaking, algorithms on these sites don’t serve me a ton of videos with no views from creators with no followers, en masse. With AC shadows, I was suddenly inundated with these videos, on multiple sites, without ever having looked anything up about it, exclusively by streamers that nobody is watching.
Or just excitement at getting “exclusive” early access as a small streamer. If you don’t know there are thousands of others, it’d feel like an opportunity to make it big.
My buddy is a little streamer (gets maybe a few dozen viewers) and he got early access to it as well. Although he doesn’t add any fake hype, he’s just a very good hype man.
For real. EA spent north of $10M on streamer sponsorships for the Apex Legends launch and that was like 7 years ago.