Hal-5700X to Games@lemmy.worldEnglish • 2 months agoHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phexternal-linkmessage-square31fedilinkarrow-up1119arrow-down19file-textcross-posted to: games@sh.itjust.works
arrow-up1110arrow-down1external-linkHow Ubisoft spent $2.1M on influencers to secure the launch of Assassin's Creed Shadowsarchive.phHal-5700X to Games@lemmy.worldEnglish • 2 months agomessage-square31fedilinkfile-textcross-posted to: games@sh.itjust.works
source: https://www.linkedin.com/pulse/assassins-creed-shadows-influencer-marketing-budget-hired-lombardi-hhfnf?
minus-square@Aliktren@lemmy.worldlinkfedilinkEnglish9•2 months agoYou could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.
minus-square@ampersandrew@lemmy.worldlinkfedilinkEnglish16•2 months agoThe industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
minus-square@ZeroHora@lemmy.mllinkfedilinkEnglish2•edit-22 months agoGood games can still fail, great games can have the luxury of let people do the marketing for them.
You could cry couldnt you, what a colossal waste of money. Just make a good game, spend the cash there, word will get around.
The industry is full of dead studios that made good games. Marketing does work and is necessary, but I’m not sure much you can say this marketing campaign was successful given the heavy lifting Assassin’s Creed as a brand was already doing.
Good games can still fail, great games can have the luxury of let people do the marketing for them.