Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300...
So, if I grab an item off the shelf and browse around the store for a while, is the price going to be the price currently displayed or the price when I grabbed it?
If it’s the current price, what’s the point of a price tag? If I can’t actually know the price until checkout, then showing me the price is kind of a useless bit of data. I also suspect that the “speak to a manager” types would make that a major headache for stores.
If it’s the price when I grabbed it, how are they keeping track of that? I see two ways of handling that: one requires that you use their app to shop, and the other requires cameras and “machine vision” that are still unreliable, at best. The former seems more likely, but I doubt either is going to sit well with customers.
Edit: someone pointed out that it might not actually display a price, and you’d have to scan it to get your price. Kind of like the first option, but I think it’s going to turn off less tech savvy customers.
I haven’t seen that aspect addressed in any articles about the “feature”.
Take a photo of it, I work with paper but we change our tags frequently. We often have prices changed when a customer reaches checkout. I’ve also had times where a customer came back to check a shelf tag after I just updated it. I honored the previous price those times as I was still holding the tickets but its not a guarantee even in paper stores.
We often have prices changed when a customer reaches checkout.
I know this isn’t your fault or anything but damn, that seems lightly customer hostile at best, and deeply unethical at worst. It sounds like it should be illegal.
I can’t speak internationally or legally but from what I know from friends in similar jobs daily prices changes aren’t uncommon. The reason and when it happens often is normally the start of the day when there is a new batch of tickets. They don’t go up instantly and multiple 100s of tickets normally take a couple hours to get placed depending on how many/busy staff are.
Main thing is e-ink’s don’t really make this significantly better or worse. I personally think they are neat for the end worker. The problem is that this is allowed or not enforced well.
Even at stores that have this feature, I rarely see people use it. It’s clearly not an experience that people flock to.
OTOH, on the rare occasion I’ve visited a Walmart in the past 10 years, I have a 100% rate of checkout taking an absurdly long time. Everyone there just seems to accept it like they have no choice.
I think the main concern is that this is a step towards normalizing extremely frequent price changes, a la Uber surge pricing.
That’s exactly what this is. All stores will eventually do this and prices will fluctuate throughout the day.
Paper ticket stores already do this, its just a more work for the workers than e-ink.
And personalized pricing, based on your profile and what they think they can get you to pay.
I can’t wait for them to get sued into the ground because their AI is changing prices based on skin color.
Well, that’s what coupons are for.
So, if I grab an item off the shelf and browse around the store for a while, is the price going to be the price currently displayed or the price when I grabbed it?
If it’s the current price, what’s the point of a price tag? If I can’t actually know the price until checkout, then showing me the price is kind of a useless bit of data. I also suspect that the “speak to a manager” types would make that a major headache for stores.
If it’s the price when I grabbed it, how are they keeping track of that? I see two ways of handling that: one requires that you use their app to shop, and the other requires cameras and “machine vision” that are still unreliable, at best. The former seems more likely, but I doubt either is going to sit well with customers.
Edit: someone pointed out that it might not actually display a price, and you’d have to scan it to get your price. Kind of like the first option, but I think it’s going to turn off less tech savvy customers.
I haven’t seen that aspect addressed in any articles about the “feature”.
Take a photo of it, I work with paper but we change our tags frequently. We often have prices changed when a customer reaches checkout. I’ve also had times where a customer came back to check a shelf tag after I just updated it. I honored the previous price those times as I was still holding the tickets but its not a guarantee even in paper stores.
I know this isn’t your fault or anything but damn, that seems lightly customer hostile at best, and deeply unethical at worst. It sounds like it should be illegal.
I can’t speak internationally or legally but from what I know from friends in similar jobs daily prices changes aren’t uncommon. The reason and when it happens often is normally the start of the day when there is a new batch of tickets. They don’t go up instantly and multiple 100s of tickets normally take a couple hours to get placed depending on how many/busy staff are.
Main thing is e-ink’s don’t really make this significantly better or worse. I personally think they are neat for the end worker. The problem is that this is allowed or not enforced well.
Even at stores that have this feature, I rarely see people use it. It’s clearly not an experience that people flock to.
OTOH, on the rare occasion I’ve visited a Walmart in the past 10 years, I have a 100% rate of checkout taking an absurdly long time. Everyone there just seems to accept it like they have no choice.
It will become an Olympic event where you have to get from the shelf to the till before the price changes!
I edited in another thought. I agree with that fear, that’s obviously the concern. I didn’t feel the need to repeat it.