Kirk Tanner, the new CEO and president of Wendy’s, shared with analysts his various plans to increase company profits, including investing in digital menu boards that will have the capacity to display dynamic pricing that fluctuates throughout the day by 2025. Here's what customers need to know.
If I ever see, ‘prices are higher at the moment due to increased demand’ on my Wendy’s app, I’ll be walking my happy ass to McDonald’s.