The Super Bowl broadcast is notorious for drawing a large contingent of non-football fans who watch for the commercials and the half-time show. Now, an Alberta liquor store is offering a trio of Super Bowl-themed six packs ahead of Sunday’s big game, including one targeted at the newest group of NFL fans.

    • @Zitronensaft@feddit.de
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      1 year ago

      It costs $7 million for a 30 second spot. The Super Bowl is the only event where you can find 1/3 of America watching it, including many who are not into sports but dragged by loved ones to a Super Bowl party, so advertisers have a long history of trying to come up with the most flashy, catchy, outlandish, high production ads they can produce in the hopes that it sticks in the audience’s mind and gets people talking about it so they will tell the other 2/3 of America about talking frogs or whatever the hot new thing is. Each year there are whole articles out there about “this year’s best Super Bowl ads”.

      You have to keep in mind that American football is extremely suited to ads with all the breaks in play, so it has been a favorite of advertisers for a long time. I don’t know why so many people fell in love with a game with so little action in the first place, but this is the end result of that.

  • @nvvp@discuss.tchncs.de
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    101 year ago

    Isn’t this illegal? You can’t just slap a celebrities image on your product without licensing or permission.

    • Dangdoggo
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      81 year ago

      It’s a collection of already existing products not a product on it’s own, and the image is an AI rendering. It’s just a goofy promotion at a single liquor store, like when movie stores do like mystery movie nights and put movies in a brown sack and write something like “for Nicholas Cage lovers” on it. If it is illegal it sure doesn’t seem worth enforcing.

      • FuglyDuck
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        61 year ago

        You haven’t met Disney’s lawyers, I see.

        I’m not sure what Disney has to do with T-Swift, but I assume she has some of the same lawyers.

      • @nvvp@discuss.tchncs.de
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        11 year ago

        It doesn’t matter if the image is AI, airbrushed, an oil painting, a photoshop manipulation or a stolen photograph. That’s completely irrelevant. Would you like your face plastered on some shit product you don’t endorse? Trump’s Depends Incontinent Underpants for Old Folks, featuring Dangdoggo, the guy who thinks image rights are silly.

  • dumples
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    101 year ago

    What did they put in the 6 pack? Inquiring minds want to know. Whose in Calgary go get one and report back

  • @Treczoks@lemmy.world
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    21 year ago

    The question “Will Taylor Swift make it to the Superbowl” was the only newsitem about that event that made it into the news before Sunday. Usually, we get the results of “unknown team one” and “unknown team two” and maybe some juicy halftime bits in the sports section of breakfast TV Monday morning. Still to much attention for this wannabe-sport.

      • @Treczoks@lemmy.world
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        11 year ago

        Whenever I see it, it’s just “adults” in a kindergarten brawl about a ball that is not even round, with lots of advertising. It is hard to imagine a bigger waste of time, except waiting for a bus in the rain when the bus drivers are on strike. And that’s a close one.