The current style trend is one that tends toward installing wall and ceiling shower heads in the US. I confirmed it with my friend who is involved with design and distribution of bathrooms fixtures. Tubs are out, tile showers with fixed soft water heads are in.

I wouldn’t be able to tell you about many other countries without offering information about myself that I’m not interested in spreading, but some countries are nearly 100% handheld. The gap between trending away from and near-ubiquity is pretty visible