The level of Google Analytics blockage varies by industry, audience, the device used and the individual website. In a previous study, I’ve found that less than 10% of visitors block Google Analytics on foodie and lifestyle sites but more than 25% block it on tech-focused sites.

But how about a very tech-heavy website with a tech-savvy audience of hackers, developers and the like? How many visitors do sites that use Google Analytics miss out on from referral sources such as Hacker News or Reddit?

  • Dreeg Ocedam
    link
    fedilink
    153 years ago

    The caveat is that this comes from a post about Linux, which gained traction on r/linux and HackerNews so it’s clearly not representative of the majority of the population. I’m always amazed at how few people use ad blockers and how crappy the web experience is without one.

    • Dreeg Ocedam
      link
      fedilink
      93 years ago

      Advanced tracking protection in FF blocks it.

      Similarly uBlock and many other privacy extensions block it on all browsers. I’m not sure but I guess Brave blocks it also by default.

    • @ericbuijs@lemmy.mlOP
      link
      fedilink
      93 years ago

      Good question but the article doesn’t really answer that other than tech-heavy audiences use adblockers and privacy-friendly browsers.

  • GadgeteerZA
    link
    fedilink
    33 years ago

    I self-host open source Matomo instead and it provides all the basic stats I need locally for my sites.