I’ll get the obvious out of the way: SARS-CoV-2, a land war in Europe, advances in machine learning, and whatever new gimmick is out this week (I don’t know, guacamole and mango flavored corn chips probably.)

I don’t know why all the bad stuff happening in recent years be the reason of the trend.

But I know that during the Battlefield 2043 release (2021), one of the trailer popularize the phrase “what a time to be alive”, to hype up the game, then I saw a lot of people saying it on twitter or making memes with that phrase.

I think the trailer is trying to say about what a time to be alive during this supposedly a great Battlefield instalment. The memes however, sometimes they also say it to mock silly stuff happening during the BF2043 lifetime, the game isn’t doing very well.

The “What a time to be alive” BF 2043 trailer: https://invidious.snopyta.org/watch?v=iCSONJw72sE